Paula Minahan's portfolio of work

Client: Dell

Sector: Business/technology

Project: Dell Insider magazine

I was brought onboard to create an external Dell-focused magazine targeting Fortune 500 decision-makers. My concept was a pub that appeared to be written by a third party. Interview top IT folks, write compelling feature stories. Mention competitors, accept outside advertising. But never forget who butters your bread.

Cover and interior pages from the Dell Insider magazine illustrate Paula Minahan's editorial and creative work for client Dell Computer
Contact Paula Minahan at 512-329-5063
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